Article Subject
Plan First Before Sending Any Newsletter or Marketing Email
Before sending any newsletter, promotion or marketing email, please plan properly and use a suitable marketing email service.
Table of Contents
- Quick Answer
- Why Planning Is Important
- Before You Send
- SLA Service Boundary
- Malaysia Compliance
- Recommended Services
- Summary
Quick Answer
Do not send newsletter or marketing email without planning. Use Marketing Email Services instead of normal hosting email for promotion, newsletter, event invitation or bulk sending.
Why Planning Is Important
Your team may spend time preparing a good event, promotion, design and message.
But if the email is blocked, rejected, delayed or goes to spam, your hard work may not reach the receiver. Your event or promotion may not get the response you expected.
Before You Send
- Confirm your contact list is properly collected.
- Remove invalid, old and bounced email addresses.
- Prepare a clear subject and simple message.
- Use links instead of large PDF, poster or catalogue attachments.
- Include sender name, company name and contact details.
- Provide an easy way for receivers to stop receiving marketing messages.
- Test send to Gmail, Outlook and Yahoo before the actual campaign.
- Check SPF, DKIM and DMARC records for your domain.
Important Note
A good email design does not guarantee delivery. Email delivery depends on list quality, sender reputation, domain authentication, bounce rate and receiver server rules.
SLA Service Boundary
Normal hosting email is not a bulk marketing platform. iCoreHosting may limit or block sending activity that causes high bounce rate, spam complaints, receiver rate limit issue, blacklist risk, mail queue issue or server reputation damage.
Malaysia Acts and Compliance
For marketing email, customers should follow Malaysia PDPA, use properly collected contacts, clearly identify the sender and provide an easy way to stop receiving marketing messages.
Recommended Marketing Email Services
Free or starter examples: Brevo, MailerLite, Sender, EmailOctopus, Zoho Campaigns.
Paid examples: Mailchimp, GetResponse, ActiveCampaign, Klaviyo, Constant Contact.
Plans and limits may change. Please check the official provider website before use.
Summary
Plan first before sending any newsletter or marketing email. Use a marketing email service, clean your contact list, test your message and protect your domain reputation before launching your campaign.
